“Lester Dewee is the epitome of what young players refer to in soccer as ‘class’ – meaning the complete player. Coach Les is that in soccer (ten years in Europe as a pro) as a coach – almost ten in the youth leagues here – but also as a human being. You will not find better soccer training in the US – and you certainly will struggle here to find as good a mentor to your young athlete as Coach Les. My wife and I often wondered which skills we were paying for – the soccer or the lessons in how to be kind and competent young man in a complex world. Player First Performance is the place to make your player more complete in soccer and in life.”
– Tom Everly, parent
Player First Performance is a premier soccer development company based in Richmond, VA. Founded and led by former professional player and U.S. Youth International Lester Dewee, PFP is committed to sharing elite-level knowledge and experience with the next generation of players.
We specialize in Elite Group Training, the Virtual Player Development Program, and the Individual Development Program—all designed to elevate performance on and off the field.
At Player First Performance, we prioritize each player’s well-being while equipping them with the tools, structure, and mindset needed to achieve elite-level growth and long-term success.
Elite Group Training
Individual Development Program
The Individual Development Program (IDP) is a fully customized training experience designed to meet the unique technical and mental needs of each player. This program is ideal for committed, growth-oriented athletes who want to elevate their game outside of team environments and take full control of their development.
Virtual Development Hub Program
A first-of-its-kind remote player development system designed to give youth soccer players (ages 10–18) consistent structure, elite-level coaching, and personal accountability — all from the comfort of home.
